SELF DIRECTED PROJECT FOR NIKE
TENNIS FOOTWORK MOVEMENT
The movement during a tennis game is seen to be majority side-to-side playing behind the baseline, with some movements to other parts of the court such as the service box and the tramline.
Moodboard - The design would have an organic and natural feel, with patterns or details that reflect movement, such as ripples of water and line work that can represent waves and subtle details.
Colorways - conceptual colorways to show traditional white tennis edition as well as some brighter vivid versions as seen in tennis and sporting footwear it is seen as letting players express themselves and gives the players outfit more personality
Ai experimentations - (Procreate/illustrator - 10mins) Ai tool (10mins) Photoshop (10mins) per design