Product categories
Consumers
ATHLETE
FAN
DESIGN LANGUAGE
FORM
Streamline
Symmetry
Balanced form
DESIGN ELEMENTS
Triangles
Rythm
Architectural
Geometry
GRAPHIC ELEMENTS
Gradient Geometry
Isometric shapes
Speed / Dynamic
Diamonds
Parametric
GRAPHIC APPROACH
INITIAL CONCEPTS
Looking at initial upper designs, materials and different textures that could be uses as well as how the logo can be applied to the upper materials
INITIAL OUTSOLE CONCEPTS
Exploring different outsole options for the football, and how we can find a stud configuration that we felt fitted within the brand aesthetically and functionally. Additionally touching on some side profile silhouette shapes. (I was looking at developing initial outsole concepts for football and running)
COLOUR PALETTE
PRODUCT IMAGES
SFS FG 01+ FOOTBALL BOOTS
SFS FG 01 FOOTBALL BOOTS
SFS TT 01 TURF SHOES
SRM 01 RUNNING SHOES
